'Korea House' in the heart of Paris was a hit. Korean food and activities have captured the hearts of foreigners.
The Korea House was organized by the Korea Sports Federation and the Ministry of Culture, Sports and Tourism near the archery venue Les Invalides. Previously, the Korea House was an office space where athletes were supported and medal winners' press conferences were held. It also served as an exhibition center to introduce Korean culture, but it was not large.
The Korea House in Paris, which opened its doors on May 25, is bigger and more diverse. In addition to pavilions promoting K-food, K-beauty, K-movies, and K-pop, all of which are represented by K-culture, the Korea House also operates a market featuring Bibigo, a snack food brand, to introduce Korean flavors. CJ, the title sponsor of Korea House, took the initiative to join hands with 15 private organizations, including performances and fashion shows.
Parisians and Korean tourists interested in Korean culture, as well as those who came to watch the Olympics, flocked to the event. They lined up early in the morning and stayed up late at night to cheer on their favorite Korean teams. On the opening day, the 26th (local time), 1,791 people visited, and on the 29th, a record number of 3,874 people entered.
"Over 16,000 people visited the site in five days, and more than half of them were foreigners," said Kim Yoo-sang, senior vice president of CJ Sports Marketing, who attended the media welcome reception on the 31st. In particular, the Bibigo market is 토토사이트 추천 enjoying great popularity, with 'sellouts' occurring every day. "There is still a shortage," says Kim. We are continuing to supply from Korea so that as many people as possible can enjoy it," said Kim.
"When we were planning Korea House, we thought that the size and location were important, but what kind of content was important. At first, there was little interest, but we continued to promote the Korea House to the Korea Sports Federation and public sector partners, and they agreed with its purpose and direction."
The next Games, the 2028 Summer Olympics, will be held in Los Angeles. There's a good chance that Korea House will be even bigger. "We are reporting on the results of the project, and so far, the feedback has been good," said Kyung Wook-ho, head of CJ Marketing. "We're reporting on the results of the project, and so far, the feedback is good," said Kyung Wook-ho, head of CJ's marketing department.
CJ started by sponsoring up-and-coming individuals, then sports organizations, and finally the Olympic Committee. In 2017, CJ partnered with the Korea Sports Federation to sponsor snack foods and became a Tier 1 official partner in 2023. The number of athletes has grown to 34 in eight sports: golf, swimming, tennis, breaking, taekwondo, speedskating, snowboarding, and shot put. Hwang Sun-woo (swimming), Ahn Byung-hoon (golf), and Kim Hong-yeol (breaking) are among the athletes competing in the Olympics.
"CJ Sports' philosophy is to dream," said Kim. We will support young people with dreams of becoming the world's No. 1 and spread the story of fulfilling the dream of shared growth together," said Kim.
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